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Tetra Brik
Tetra Brik is a brand name for a carton package produced by the Swedish packaging company Tetra Pak. Its shape is cubic or cuboid, and it is available with or without a large number of different caps. The Tetra Brik is the most well-known and the most sold package in the Tetra Pak packaging family, to the extent that Tetra Brik is sometimes mistaken for the brand name. The Tetra Brik comes in either chilled (Tetra Brik) or ambient (Tetra Brik Aseptic) package types.
==Background==
The Tetra Brik package was introduced in 1963, after a long process of development and built on the previous Tetra Classic tetrahedron package that laid the foundation for Tetra Pak. Despite the revolutionary character of the new retail system, by the end of the 1950s Ruben Rausing and the Tetra Pak management team realised that the Tetra Pak package portfolio needed to be supplemented by an additional rectangular model to continue to be competitive.〔Leander, Lars, ''Tetra Pak. A Vision Becomes Reality. A company history with a difference'', Lund: Tetra Pak International 1996 (ISBN 91-630-4789-6), pp. 113〕 Large amounts were spent on development and in 1963 the first Tetra Brik packaging machine was installed in Motala in central Sweden. Due to its effective use of space and materials and the increased efficiency in distribution and storage that resulted from the rectangular shape, the Tetra Brik soon became Tetra Pak's best seller in Sweden and internationally and paved the way for Tetra Pak's enormous success during the 1970s and onwards.〔Leander, Lars, ''Tetra Pak. A Vision Becomes Reality. A company history with a difference'', Lund: Tetra Pak International 1996 (ISBN 91-630-4789-6), pp. 119〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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